{"id":527,"date":"2025-09-11T11:25:25","date_gmt":"2025-09-11T09:25:25","guid":{"rendered":"https:\/\/axing.hu\/?p=527"},"modified":"2025-09-25T17:45:03","modified_gmt":"2025-09-25T15:45:03","slug":"market-shaping-changes-in-the-ekr-denes-tatar-presents-the-winning-strategy-for-large-corporations-at-the-portfolio-conference","status":"publish","type":"post","link":"https:\/\/axing.hu\/en\/market-shaping-changes-in-the-ekr-denes-tatar-presents-the-winning-strategy-for-large-corporations-at-the-portfolio-conference\/","title":{"rendered":"Market-Shaping Changes in the EKR \u2013 D\u00e9nes Tat\u00e1r Presents the Winning Strategy for Large Corporations at the Portfolio Conference"},"content":{"rendered":"\n<p><br><strong>On September 11, 2025, the key players in Hungary\u2019s energy and sustainability sector gathered at the Portfolio Sustainable World Conference to discuss the most pressing issues affecting the industry. One of the main panels focused on the future of the Energy Efficiency Obligation System (EKR), where D\u00e9nes Tat\u00e1r, CEO of Axing Zrt. and President of the Association of Energy Auditors (EASZ), laid out the most important insights and strategies for large companies.<\/strong> <strong>Prominent experts including D\u00e1niel Garai (CEO of CEEGEX) and P\u00e9ter K\u00e1lm\u00e1n (CEO of \u00d3buda Group) took part in the discussion, moderated by Bettina Baksa, ESG and Sustainability Lead of the UBM Group.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-new-era-in-the-ekr-focus-on-residential-energy-efficiency\"><strong>A New Era in the EKR: Focus on Residential Energy Efficiency<\/strong><\/h2>\n\n\n\n<p>The panel\u2019s main topicwas a recent wave of important legislative changes affecting the EKR. D\u00e9nes Tat\u00e1r emphasized that legislators clearly intend to shift the system\u2019s focus more toward improving residential building energy efficiency.<\/p>\n\n\n\n<p>In practice, this means new categories have been created on the Certified Energy Savings (HEM) market. In the future, obligated parties\u2014typically energy traders\u2014will have to fulfill a significant portion of their obligations using HEMs originating from residential investments. This represents an entirely new situation in the market, as there are currently very few residential savings available for certification.<\/p>\n\n\n\n<p>A high demand for these new types of residential HEMs is expected, which could fundamentally change the market logic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-triple-challenge-who-needs-to-solve-what\"><strong>Triple Challenge: Who Needs to Solve What?<\/strong><\/h2>\n\n\n\n<p>These changes force all market players to rethink their strategies. Tat\u00e1r identified three main groups facing serious challenges:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Large industrial corporations<\/strong> \u2013 They ultimately finance the system through their energy bills but typically do not carry out residential energy efficiency projects themselves. They will need to procure the new residential HEMs from the marketplace in order to meet their obligations.<\/li>\n\n\n\n<li><strong>Energy auditors<\/strong> \u2013 Firms like Axing have traditionally worked with large industrial clients. With the shift in focus, they must also prepare to certify a high volume of residential projects, which requires new processes and resources.<\/li>\n\n\n\n<li><strong>Energy traders<\/strong> \u2013 Many have pre-stocked HEMs derived from the older, mostly industrial projects. These cannot satisfy the new residential-focused obligations, meaning their strategies must be completely rethought.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-winning-strategy-for-large-corporations-three-recommendations-from-denes-tatar\"><strong>The Winning Strategy for Large Corporations \u2013 Three Recommendations from D\u00e9nes Tat\u00e1r<\/strong><\/h2>\n\n\n\n<p>To help large companies adapt to the changed environment, D\u00e9nes Tat\u00e1r proposed a clear three-step strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Settlement using old HEMs<\/strong> \u2013 Companies should negotiate with their energy trader partners to use their previously acquired HEMs (even if their market value has dropped) to cover as much of their obligation as possible under the old rules.<\/li>\n\n\n\n<li><strong>Procure residential savings<\/strong> \u2013 For the portion of the obligation now required to come from residential energy savings, companies must purchase the appropriate HEMs on the market.<\/li>\n\n\n\n<li><strong>Plan for 2026<\/strong> \u2013 A forward-looking strategy is essential. According to the regulation, savings from projects completed and certified in 2026 will gain significantly in value. Companies that start energy efficiency investments now, with the expectation of completing and certifying them by 2026, stand to obtain very valuable HEMs. Entering into preliminary agreements with obligated parties now may allow firms to capitalize on market expectations.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-prices-are-expected-at-the-september-auction\"><strong>What Prices Are Expected at the September Auction?<\/strong><\/h2>\n\n\n\n<p>Regarding the upcoming EKR auction on <strong>September 23<\/strong>, D\u00e9nes Tat\u00e1r stated that precise price predictions are difficult, but the logic is clear. Due to large supply and limited demand for the old\u2010type HEMs, price increases are not expected in that market. On the other hand, for the new residential HEMs, the law already sets a reference value: <strong>11,705 HUF\/GJ<\/strong> has been determined as the minimum mandatory compensation for savings from residential consumers.<\/p>\n\n\n\n<p>This figure can serve as a baseline or minimum price around which auction prices are likely to form.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-obligation-becomes-opportunity\"><strong>Conclusion: Obligation Becomes Opportunity<\/strong><\/h2>\n\n\n\n<p>The Portfolio conference reinforced the significant role of Axing Zrt. and D\u00e9nes Tat\u00e1r in shaping the market. Although the transformation of the EKR presents substantial challenges for companies, with the right strategy and foresight, the obligations can once again become both a financial asset and a strategic opportunity. Axing remains committed to being a market-leading partner for its clients in navigating this transition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Portfolio Sustainable World Conference one of the main panels focused on the future of the Energy Efficiency Obligation System (EKR).<\/p>\n","protected":false},"author":3,"featured_media":472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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